All of us are citizens of our country from our birth to the very end of our lives. We consume food, medicines, clothes, household equipments etc., besides various services like telephone, civic services, etc. Constitution of India, Consumer Protection Act, 1986 and various other laws have conferred number of rights on us: citizens of India. Are we aware of our rights as Citizens and consumers? Are we aware of the laws and regulations that safeguard consumers? Are we vigilant and cautious when we buy a product in a shop? Do we demand that our rights be enforced when a deficient product or a poor quality service is thrust on us after having paid our hard earned money? How many of us are conscious of our duties as a citizen? As a consumer? Do we not need to make education a character- building process? Answers to these questions show that initiatives could be lacking. Let us change ourselves and let us also help in changing the world around us. Let us realize that each time we are inattentive to our duties as citizens/ consumers or tolerate violation of our rights, we are endangering or inconveniencing our family, community and society at large. Each time we ignore a bad product or poor service or a crime, we are exposing as well as endangering or putting to loss thousands of citizen-consumers, who may fall prey to such violations, profiting a greedy service provider or an unethical manufacturer. Let us be responsible and duty-conscious citizens.